Foods and Wines from Spain

Case study

Our work:

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Foods and Wines from Spain (FWS) is a promotion programme run by ICEX Spain Trade and Investment whose role is to promote exports of Spanish food products to Spain’s priority markets, introducing new products and developing the market for more established ones.

We worked on the localisation of the global FWS website ( for the Chinese market, as well as the creation and content push for the official FWS WeChat and Weibo accounts. The campaign runs from October 2021 through February 2024.

Key objectives:
What has been done so far:

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Foods and Wines from Spain