Phillippines

Engage with the Filipino youth and join in their love for food.

The Philippines’ positive outlook, with its large, qualified, English-speaking young population, makes it an ideal candidate for companies pursuing a mid to long-term approach, despite challenges like inflation and inequality. Their agrifood imports, including cereals, meat, food preparations, and dairy, account for around $10 billion, rapidly growing at over 20% in 2022. This growth is driven by a rising interest in healthy, sustainable products, sparked by the pandemic and supported by online food delivery platforms.

Economic progress, a median age of 25, and cultural exposure through tourism and the Filipino diaspora make the Philippines a crucial target market for the EU agrifood industry. Yet, within categories, differences exist in consumer perception of quality linked to a country’s origin. Hence, careful evaluation, a mid-term approach, and an effective promotion plan are vital, tailored to diverse consumer groups. With the young population, storytelling through engaging narratives and events is crucial. 

Let’s make your brand the next big course in the Philippines!

Take a look at the work we've done for our clients on this: