Thailand

Get ready for Thailand as an important F&B destination for EU exports.

While Thailand exports agricultural and food products, its imports are substantial, yet the EU’s presence is weak, except in dairy, spirits, wines, and some fruits and veggies, though the latter quantities still lag those of other regions.

Thailand’s imported food growth is fuelled not only by a rising number of high-income individuals but also by millions of tourists seeking preferred food and beverages. However, exporters should note that convenience and ready-to-eat foods are the market norm. Thorough initial market research in Thailand is vital due to identify unique prevailing trends that need a proactive engagement.

Another important factor to watch is that, after a yearslong break, the European Union and Thailand have resumed discussions aimed at finalising a free-trade agreement, a development that promises substantial benefits for EU agrifood exporters. 

Does Thailand sound like a target market for you? Elevate your project from “meh” to “YEAH!” with us.

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