7,626 Visitors and 60 Square Metres of Pork: EU Pork Took Over Hanoi’s Biggest F&B Fair

7,626 trade visitors, three days, 60 square metres of pork, two chefs, one ham carver, and our staff, who now know more about EU pork than they ever signed up for.

We joined the Food & Hospitality Hanoi 2025 fair with the EU Pork, the Smart Choice campaign by Interporc and Filporc, co-funded by the EU, at the Hanoi International Exhibition Centre.

This fair is Vietnam’s biggest food & agri event, where a lot of attractive and diverse activities are held, like Vietnam Barista Competition (VBC), Vietnam Aromaster Championship (VAC) or the conference “Strategies for developing chain models and new F&B concepts integrating traditional culture, technology and innovation” which related to sustainable F&B trends. Thanks to

Our booth turned out to be quite the meeting point where you talk about meat (lots of it), try a few cuts, and learn something new. We welcomed curious chefs, pork professionals, and visitors just passing by who ended up staying for the jamón.

We left with good conversations, new contacts, and promising leads. Not bad for three days in Hanoi.

Thanks to everyone who stopped by and a big shout out to the team involved, who now probably dream in pork cuts.

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