Digital Marketing

The world is becoming increasingly digital and that’s no different in the Asian markets. In fact, with the rapid growth of technology and internet access in Asia, digital marketing has become an essential tool for foreign food associations looking to expand their reach and boost their market share.

Digital marketing includes a wide range of activities such as social media marketing, search engine optimization (SEO), website presence, promotions in e-commerce, paid advertising and more. By using digital channels, you can target specific audiences and measure the effectiveness of your campaigns in real-time.

We have a team of digital marketing experts who have a comprehensive understanding of the Asian markets and can help you to develop a digital marketing strategy that will work for your business. We can help you to identify the right platforms, create engaging content and develop targeted campaigns that will reach your target audience.

Our digital marketing services:

B2B Marketing

B2B marketing is all about developing relationships with other businesses. It’s particularly useful when it comes to promoting agri-food products in Asia, where a strong distribution network is crucial for exporters. This is essential as exporters often have limited direct contact with consumers, therefore, their distributors will be the ones communicating about their products and linking them to the unique characteristics of their origin.

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By building connections with food importers, distributors, and retailers in the region, European food associations can increase visibility and drive sales for their products, while also laying the foundation for long-term partnerships.

In this context, B2B marketing include activities such as trade shows, tasting events, cooking competitions, trainings, collaborations with specialised media, buyers missions, business missions, networking events, and targeted digital marketing campaigns to reach decision-makers in the target market, among others.

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An ambitious communication and promotional campaign will usually integrate B2B and B2C marketing actions to optimise the available resources, but this depends on multiple factors, such as the budget, the scope, the objectives, the sector, and the experience in the target country, among others.