Public Relationships

PR, or public relations, helps you build relationships with key influencers in your target market. This could include food bloggers, journalists, chefs, nutritionists and other members of the media who have a large following in the market. By building relationships with these influencers (KOLs and KOCs), you can get your message in front of a large and engaged audience, which can help drive sales and increase awareness of your products.

PR is essential to build credibility and trust with your target audience. By getting positive coverage in media (both traditional and social media), you can establish yourself as a reputable and trustworthy brand of origin, something that consumers will look for when deciding what product to buy. This can be especially important in Asian markets, where building trust is often a key factor in making sales.

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We always emphasise to foreign exporters that you must provide a reason for consumers to buy your products. Unless that reason is being cheaper than everyone else, which is seldom the case for foreign products, it must be communicated properly and understood by as many people as possible, including food professionals along the distribution chain and end consumers.