Communication
& Campaigns

We understand the Asian markets, the needs of foreign F&B industries, and how the product needs positioning in the market.

We link our comprehensive knowledge of food and drinks in Asia and our promotional experience to develop tailor-made, targeted promotional campaigns for our clients. We have worked with importers, distributors, retailers, e-commerce platforms, and food service chains for over a decade. This allows us to ensure that your key messages come across and generate a real impact that turns into increased awareness and sales.

Everything we do in a campaign is interconnected and there is a reason for it, so what you get it is not just a compilation of individual promotional actions, but a cohesive set of actions that amplify the impact of each other, resulting in a more powerful and effective campaign.

We design and implement O2O (online-to-offline and vice versa) campaigns that optimise resources and effectively bridge the gap between online and offline experiences. Our campaigns utilise the online presence to enhance physical customer experiences and increase the visibility and accessibility of our live activities. Additionally, we leverage physical marketing activities, such as in-store promotions or events, to drive customers to an online platform, boosting online brand engagement and ultimately driving consumer loyalty and sales.”

We are always coming up with new and creative ways to promote food and drinks in our campaigns, but here’s a quick rundown of some of the things we’ve been up to lately, just to give you an idea:

Take a look at the work we've done for our clients on this: