Digital Marketing

The world is becoming increasingly digital and that’s no different in the Asian markets. In fact, with the rapid growth of technology and internet access in Asia, digital marketing has become an essential tool for foreign food associations looking to expand their reach and boost their market share.

Digital marketing includes a wide range of activities such as social media marketing, search engine optimization (SEO), website presence, promotions in e-commerce, paid advertising and more. By using digital channels, you can target specific audiences and measure the effectiveness of your campaigns in real-time.

We have a team of digital marketing experts who have a comprehensive understanding of the Asian markets and can help you to develop a digital marketing strategy that will work for your business. We can help you to identify the right platforms, create engaging content and develop targeted campaigns that will reach your target audience.

Our digital marketing services:

B2C Marketing

B2C marketing is an effective strategy for food associations looking to promote their products directly to consumers in Asia, especially while highlighting the unique characteristics of their origin.

B2C marketing focuses on building relationships with the end customers. This is a difficult task to complete in Asia, but it is what will eventually determine the success of the product in the medium and long-term.

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This type of marketing in this context can include activities such as food festivals, product tasting events, social media campaigns, influencer marketing, in-store promotions, e-commerce promotions, cooking competitions, among others.

By implementing a B2C marketing strategy, foreign food associations can increase their visibility in Asian markets and ultimately drive sales for their products by reaching directly to the final customers.

An ambitious communication and promotional campaign will usually integrate B2C and B2B marketing actions to optimise the available resources, but this depends on multiple factors, such as the budget, the scope, the objectives, the sector, and the experience in the target country, among others.

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