We have worked implementing EU funded projects, either directly commissioned by the European Commission or by a agri-food association in the Europe. 

We have plenty of experience implementing REA funded projects for the promotion of EU agri-food products, including single and multi programmes.

REA (EU) campaigns

Every year, the European Commission launches a call for proposals to fund promotional and communication campaigns for promoting agri-food products both within and outside of the European Union. The primary promotion objectives outside of the EU are markets with significant growth potential, including but not limited to mainland China, Hong Kong,  Japan, South Korea, Singapore, Vietnam, Philippines, Indonesia, China Taiwan among others. 

Eligibility criteria  to use these EU funds

Trade or inter-trade organizations at the Member State or EU level, Producer Organizations and Associations of Producer Organizations as well as Agri-Food Sector Bodies, representing at least 50% of the number of producers or marketable production, are eligible organizations that could apply for the call for proposals.

What products and schemes are eligible? 

The promotional programmes cover a wide range of products including meat, cheese, eggs, beer, bread, pastry and derived products, confectionery, beverages made from plant extracts, pasta, salt, honey, milk etc. Wine is covered only with a designation of origin and protected geographical indications (PGI), similar to spirits with PGI or as basket approach in third markets.

The quality schemes cover products with protected designation of origin (PDO), protected geographical indications (PGI) and traditional speciality guaranteed (TSG). Other quality schemes eligible are organic production methods as well as national quality schemes.

How difficult is it to get funded?

Well, that depends. There is a significant level of competition for funding in these projects, but for associations that do a good preparatory work, the chances of success are high, particularly when applying for multi programmes.

In 2023, 98 proposals for simple programmes were received and 50 were approved (51%), while only 21 were received for multi programmes and 18 were approved (86%). This low number of multi proposals received in the 2023 call is unusual, but multi proposals always have a higher chance of getting approved. In 2022, 116 proposals for simple programmes were received and 55 were approved, while multi proposals got a 68% approval ratio. In 2021, out of the 198 proposals received, 37% of the single proposals were approved, while 59% of the multi-promotion proposals were approved.

A crucial aspect of “good preparatory work” is the selection of the implementing body of the activity (i.e. a communication agency). Having selected a communication agency to implement the project can be viewed positively by the evaluator, as it demonstrates that the proposing organisation is already committed to the action and has a viable plan to execute it. Many proposals that are awarded, fail to materialise as associations are not able to implement them in accordance with the submitted plan.

Success rate of proposals in 2023