EU Pork captivated thousands at CIIE in Shanghai with live cooking, ham carving, and a taste experience blending Chinese and Western flavours
Last week we participated at CIIE, the China International Import Expo in Shanghai, as part of the “EU Pork, the Smart Choice” campaign, organised by Interporc and Filporc Assoc Interp Fileira Carne de Porco with the financial support of the EU.
As in previous editions, this tradeshow was massive—400,000 professionals, 6,000 companies, and over $80 billion in (reported) forecasted transactions.
Over the course of five days, we showcased the incredible quality and versatility of EU pork through live cooking sessions and ham-carving demonstrations; and its great taste through a mix of Chinese and Western-inspired dishes.
Visitors got involved, tried the dishes, and left with a deeper understanding of the care and expertise that goes into every product.
The stand also welcomed visits from the aicep Portugal Global, along with Portugal’s Ambassador to China, Paulo Jorge Nascimento, and members from ICEX office in Shanghai.
A great event, and a brilliant chance to highlight why EU pork really is the smart choice.
