Some say you can smell the EU Pork in Style booth from two pavilions away at FHA Singapore. We won’t deny it.
The campaign by FILPORC and INAPORC, co-funded by the EU, brought Hall 8 at Singapore Expo to life with the sights, smells, and flavours of EU pork, helped along by some very skilled chefs. There were tastings, live demos, and plenty of visitors discovering just how good pork can really be.
From Singapore to Seoul, this campaign is making its way across Asia. Next stop: Seoul Food & Hotel. See you there (come hungry).
