E-commerce campaign for Food from Finland
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E-commerce promotion campaign for Finnish food and beverages in China
In May 2023, EIBENS carried out an ecommerce promotion of Finnish food and beverages in China on the Epermarket and Nogogo platforms. The campaign spanned six platforms in total, including websites, WeChat mini programs, and apps. This three-week campaign highlighted a variety of Finnish food and beverage products and incorporated promotional strategies for strengthening the placement of Finnish products in China.
Key objectives:
- The objective of the activity was to enhance visibility and drive sales of Finnish food and beverage products in the Chinese market through targeted online promotions across multiple e-commerce platforms.
Key facts:
- Banners with the promotion strategy and key messages were displayed on the homepage of the platforms which led the consumers to the pavilions by clicking it.
- Specialized pavilion page with main key messages emphasizing Finland as the country producer on all the platforms.
- Collaboration with a Key Opinion Leader (KOL) for live streaming sessions to increase the reach and impact of the promotion.
- Articles were published on social media and posts were shared to the vendor's customer base.
- Discounts on selected days were offered as part of the promotion strategies to enhance sales.
How it looked like:
