EU Dehydrated Fodder
Case study
Communicating the value of European Dehydrated Fodder to Asian farmers, importers and distributors of animal feed
EIBENS is implementing the “EU Dehydrated Fodder from Spain and Italy” European Research Executive Agency (REA) co-funded communication campaign from 2024 to 2026, targeting animal feed professionals in Japan, Vietnam, Taiwan, and Indonesia. AEFA and Filiera represent the dehydrated fodder industry in Spain and Italy, accounting for most of the sector exports from the EU. This is a B2B campaign as the end user are animals, mostly dairy cattle.
Key objectives:
- Promote and boost demand for EU dehydrated fodder in Japan, Taiwan, Vietnam, and Indonesia by stimulating additional sales in target markets
- Enhance competitiveness of the EU agricultural sector by increasing awareness and knowledge on EU dehydrated fodder, its production methods, and usage among industry professionals
Key facts:
- Participation at four trade fairs in Japan Indonesia, Taiwan and Vietnam
- Three study trips to Spain and Portugal
- Organisation of three seminars and three workshops in the target markets
- Creation of promotional merchandise, videos, photos and other materials to effectively communicate the attributes of the product and its production process
- Online presence in four languages, including newsletters, website, technical articles and online advertising
What we have been working on:
