EU Olives in China
Our work
European Olives. From Spain to China, reinventing the Table Olive experience
- EIBENS was selected by INTERACEITUNA, the Interprofessional Organization of Table Olives, to implement the “European Olives of Spain” campaign in China between September 2024 and August 2027. The programme aims to boost EU olive sales and awareness by combining high-impact promotional actions, both online and offline, across key Chinese cities.
Key objectives:
- Raise appreciation of European table olives among Chinese consumers and professionals by highlighting their unique characteristics, production methods, and versatility, leading to a stronger market presence and long-term demand for EU olives in China.
Key facts:
- Participation in major food trade fairs, such as FHC and SIAL Shanghai
- Promotional activations including pop-up stores, restaurant promotions, olive tastings, seminars and retail campaigns
- Ongoing PR and media actions with livestreams, press releases, brand ambassador content and print advertorials
- Digital promotion via social media platforms (WeChat, Douyin, Xiaohongshu, Douguo, Weibo), smart TVs and food apps
- Sponsorship of marathons in Hangzhou, Wuhan, Shenzhen and Chengdu with on-site tasting zones and brand visibility
- Training of 1,200+ catering professionals through seminars and professional sessions on EU olive production
Take a closer look to some of the work done in the campaign:
Events
Mall
booth
Restaurant
promo
Supermarket
promo
Content
Spots
Brand Ambassadors
Types of Olives
