European Pork, Pork in Style
Our work
EIBENS implements the EU campaign to promote pork from France and Portugal in South Korea and Singapore.
This multi-market campaign, launched in January 2024 and running until 2027, by INAPORC (France) and FILPORC (Portugal), EIBENS has been selected as the Implementing Body to carry out a range of promotional actions in two strategic markets for EU pork: South Korea and Singapore.
The campaign aims to support EU pork exports by increasing market presence and consumption in both countries, with a strong focus on professionals from the agri-food sector. Activities are designed to inform, engage and influence key industry stakeholders, including importers, distributors, retailers, HoReCa professionals, chefs, e-commerce platforms, media, KOLs and local authorities.
Key objectives:
- The objective of the campaign is to boost the EU pork market share and visibility in South Korea and Singapore by increasing awareness of its quality, safety and sustainability standards among key professionals and urban consumers, reaching pork professionals through targeted communication and promotional activities.
Key facts:
- Tradeshows participation at Food & Hotel trade shows in Singapore and Seoul
- 20 events including tasting events, master classes, restaurant weeks, POS promotion activities
- Study trips to France and Portugal for South Korean professionals
- E-commerce promotions and digital media advertising across specialised platforms
- Ongoing PR and media actions: advertorials, newsletters, media monitoring and clipping reports
- Bilingual campaign website (English and Korean) and branded promotional materials (cotton bags, cooking jackets, aprons)
Check some of the campaign activities: