At this year’s SIAL Shanghai, the European Olives campaign by Interaceituna, and funded by the EU, brought a true taste of the Mediterranean to the International Hall. The booth was a vibrant hub for Chinese F&B professionals to take a closer look at the versatility of European olives with live cooking demos, tasting sessions, and creative olive pairings that highlighted both tradition and innovation.
Chefs, importers, distributors, and curious food lovers alike discovered just how much flavour, texture, and creativity olives can bring to the table.
