From 10 to 24 July, EU olives are taking centre stage at SOGO Shanghai as part of a campaign by Interaceituna, funded by the European Union.
Visitors can explore a pop-up featuring over 15 olive varieties, sample different flavours, and see how olives can be used in cooking with live chef demos on the weekends. Two local restaurants, Golomici and Money Shop, are also joining in, offering special olive-inspired dishes on their menus throughout the event.
You’ll spot the campaign all over town as we hang a 9.2m billboard on Yuyuan Road, as well as banners along West Nanjing Road and screens throughout the metro.
If you’re curious about what olives can really bring to the table, this is worth checking out.
