Spain and Portugal set the scene for our latest study trip, part of the EU Pork, the Smart Choice campaign by Interporc and FILPORC, co-funded by the EU.
Across a few intense days, the group moved from plants to kitchens, from factory floors to long tables… Each stop added a new layer: conversations with producers, a closer look at how things are done and the taste of the final product in its own setting. Hard to think of a better way to understand the industry from the inside.
This is the first trade mission of the year, with more still to come. A busy calendar ahead but for sure our team returns with plenty of stories left to tell.