Olives from Spain campaign, led by ICEX and Interaceituna, travelled through Beijing, Chengdu and Guangzhou with a series of Michelin-starred dinners led by Chef Javier Estévez from La Tasquería de Javi Estévez.
The journey began in Beijing, where Estefanía Roncero Fernández, Spain’s Economic and Commercial Counsellor in the city, and Jesus Romero Quesada, General Manager of Hyatt Regency Beijing Wangjing, welcomed guests and spoke about the cultural place of olives in Spain. From there, Chengdu and Guangzhou kept the track on going with professionals from the food industry gathering around Javier’s menus.
City after city, the message stayed clear: Spanish olives have a lot to say and China seems to be listening.
