Shanghai’s eighth edition of the China International Import Expo (CIIE), one of the most important trade shows in the country, was held in early November. As an old friend of CIIE, the EU Pork, the Smart Choice campaign came to the expo again. This campaign is led by Interporc and FILPORC, and it’s co-funded by the EU.
During the exhibition, the European Pork booth attracted steady crowds with live cooking of European pork bites and a Serrano ham carving show. Throughout the event, the chef blended Chinese and Western techniques with a range of cuts, from pork ribs and belly to pork collar, showcasing the tenderness, tastiness and juiciness of European pork.
These vibrant flavours turned the booth into one of the busiest spots of the exhibition, with visitors lining up to sample this European delicacy.
Pablo Recio Gracia, Sofía Gassino, Amber, Saiying Peng and Gloria, made sure that visitors to the booth understood Spain and China’s shared pork culinary heritage and potential for cooperation in breeding and processing, with the aim of bringing more quality Spanish pork to Chinese consumers.
