Two weeks of EU Pork joy in Ho Chi Minh City to wrap up the “European Pork, The Smart Choice” campaign.
This promotion in the restaurants of Saigon marked the last event of this 3-year campaign, led by Interporc and FILPORC and funded by the EU.
The opening ceremony was held at Madame Lam, a restaurant featured in the Michelin Selected list for three consecutive years, and welcomed more than 50 guests from the local food and hospitality sector.
Guests enjoyed a premium lunch menu highlighting a selection of European pork cuts, including ribs and pork collar. The dishes showcased the quality, flavour and versatility of European pork when adapted to refined dining concepts.
The event marked the start of two weeks dedicated to promoting European pork through gastronomy, creating direct engagement with professionals and consumers in the city’s vibrant culinary scene.
Our Vietnam team – Quyen Nguyen, Jose Tena and Han Ngo – ran the event, mixing great food with clear messages about European pork in Vietnam.
