Singapore, what a night!
As part of the “It’s Time for EU Beef” campaign by PROVACUNO, co-funded by the EU, our team organised a combined professional tasting and influencer event, bringing together key voices from Singapore’s F&B scene.
The evening was led by Spanish Michelin-starred chefs Iván Cerdeño and Rocío Parra, who brought European beef to life with precision and creativity. At the same time, PROVACUNO spotlighted European beef as a quality-driven, flavourful product with strong potential in this market.
The guest list reflected that ambition: key importers, distributors, chefs, retailers and media, alongside representatives from Spain, including H.E. Álvaro de la Riva, Ambassador of Spain to Singapore, and Antonio Garcia Rebollar Chief Economic and Commercial Counsellor at the Embassy of Spain in Singapore.
Hosted at UNA at Alkaff Mansion, the evening struck the right balance: strong conversations, great food and real connections.
More to come.