A visit to Sihai City could begin with an olive tasting on L1, continue with an olive dish over lunch and finish with European olives to take home from Corner’s Deli.
This was the idea behind the European Olives promotion in Guangzhou, held from 4 to 17 September. The campaign is led by Interaceituna and co-funded by the European Union.
The pop-up opened the conversation. Weekend cooking demonstrations showed how olives could be used, while tastings gave visitors a chance to try them before exploring the other participating venues in the mall.
At Bistro 63 and Get Holiday, the experience moved to the table. Each restaurant created four dishes featuring European olives, placing the ingredient within different menus and dining occasions.
Corner’s Deli completed the journey with 21 products from eight brands, including three chilled Spanish olive products. Shoppers could taste the products, make use of the promotional offers and purchase in store or through the supermarket’s mini programme.
Campaign content on the mall’s main entrance screen helped connect the different locations and keep the activity visible throughout the visit.
Across the mall, European olives found their way into restaurant dishes, shopping baskets and plenty of conversations along the way.
