In Shanghai, the Advisory Council for the Spanish agri-food sector in China, led by ICEX and Ministerio de Agricultura, Pesca y Alimentación, presented the conclusions of its third edition during the Spanish Food & Wine Open Day alongside the Summit.
E-commerce was the central theme: indispensable in China, but highly complex and full of challenges. Sucess here requires patience, investment, right local partners and constant reinvention to keep attention and traffic, brands need a story that evolves and a clear link between online and offline experiences.
We had the chance to make this edition happen on the ground, ensuring months of analysis turned into a meaningful conversation with the sector. These insights are shaping the strategy to strengthen the presence of Spanish food and wine in China. The Advisory Council continues to be a valuable space where analysis turns into guidance and where dialogue with the industry helps set the way forward.
