We’ve gathered some of the most expert voices in the food and wine scene in Shanghai this week for the Advisory Council supporting the Spanish agri-food sector in the country, a project by ICEX and MAPA.
The Council brings together individuals with deep experience in the food and beverage industry. Their insights into the market and evolving consumer preferences are invaluable, helping to inform the direction of ongoing efforts to strengthen the presence of Spanish products in China.
Now in its third edition the work is centred on understanding the particularities of e-commerce in China so to provide the right strategy to Spanish food brands and wineries operating through this channel. Everything will lead up to a Summit on the 11th of September in Shanghai, where the Council will meet again to share its conclusions. We’re looking forward to it!
