Over 100 B2B meetings in a Spanish food and drink business mission to Vietnam

Activities like this one are always challenging but very satisfying when everything works so well!

This week, we have assisted with a Spanish Food and Drink business mission organised with the support of the Ministerio de Agricultura, Pesca y Alimentación. 100+ B2B meetings have taken place for 11 Spanish companies and Vietnamese counterparts. We also had the opportunity to meet with European, Vietnamese and Spanish authorities.

It is always a pleasure to work with Federación Española de Industrias de Alimentación y Bebidas and Verónica Puente, FIAB’s Director of Internationalization and Trade Policy.

A major highlight was Wednesday’s networking event at the Sofitel Saigon Plaza Hotel in Ho Chi Minh City, attended by HE Mr. Julien Guerrier , Ambassador of the European Union to Vietnam; Mr. Nguyen Do Hoang Anh Tuan, Director General of International Cooperation Department of the Ministry of Agriculture and Rural Department of the Government of Vietnam; Ms. Olga Baniandrés Rodriguez, Spanish Agriculture, Fisheries, and Food Counsellor for Southeast Asia; and Mr. Néstor Santos Franco, Counsellor at the Economic and Commercial Office of Spain in Vietnam.

Joining companies have participated in more than a hundred B2B meetings; in most cases, they have met with nearly everyone relevant in their product category in Vietnam. They have also visited several key retailers and stopped by Saigon International Port. They now have a good overview of the Vietnamese F&B market, and we hope that a lot of business will materialise in the coming weeks.

We’re glad about the success of this mission and grateful for the hard work and dedication of everyone involved, including our team Quyen NguyenOhiane Villa García and Jose Tena, led by Andrea González Rueda. A big thank you to the 11 companies that joined us, looking forward to seeing more of their products in the market.

Acesur, BIOTERRA Productores de Frutos Secos Españoles, Bodegas Vicente Gandia , Campofrio, CAPSA FOOD, Dulces y Conservas Helios, FOOBESPAIN, S.L., Ibéricos Torreón, INTERNATIONAL CASING PRODUCTS – Grupo Vall Companys, Guijuelo Gourmet, S.L., MUELOLIVA.