When was the last time you cooked pork that made people stop and say “wow”?
As part of the EU-funded campaign “EU Pork, The Smart Choice” from Interporc and FILPORC, we recently brought European pork to 15 Landers Superstores across the Philippines. Thousands of shoppers got to taste it on the spot, from quick bites to full dishes, discovering how versatile (and delicious) it can be.
People care more than ever about what’s on their plate, where it comes from, how it’s made, and whether they can trust it. That’s where EU pork excels. It’s produced with care, supported by full traceability, high animal welfare standards, and strict quality checks. All of this means consumers can feel confident about the food they’re choosing.
For us at EIBENS, it was great to see families enjoying the experience alongside chefs sharing ideas.
