This week, the Teatre Nacional de Catalunya turned into a meeting spot for big ideas, smart strategies, and real business connections as part of the World Region of Gastronomy events. On June 3, the hashtag#FòrumProdeca brought together people from companies and institutions to talk about how the industry can stay competitive in today’s changing world.
In the panel “How Our Buyers See Us: Perception and Sales Strategies”, our Projects Director, Daniel Pedraza, joined Susanna Barquin Sofía Z. Andrés Herrera-Feligreras Eduardo Peña López Cristina Serradell Quincannon to talk about how Catalan exporters are viewed in markets like Asia, and what they can do to grow even stronger. The session was chaired by Elisabet Cortiles Taribó and followed the presentation of the results of survey about the perception of Catalan F&B products by importers by Marc Oliveras Trullols and Dèlia Perpiñà Giné.
Big thanks to PRODECA – Promotora dels aliments catalans for having us and making these important conversations happen.
