An online challenge, a real dinner table, and a very Spanish evening in Beijing.
On April 24 in Beijing, the Spain Food Nation campaign, funded by ICEX, brought its Eat Like a Spaniard initiative offline with a curated dinner at Ibérico by TRB. The evening gathered selected winners of the ongoing consumer challenge, turning digital participation into something a bit more tangible, and definitely more delicious.
The menu was designed by brand ambassador Mandela Zhu (朱文渊), bringing together Spanish ingredients and techniques in a way that reflected both the campaign spirit and the setting of the evening.
The evening was joined by Mr. Ernesto Negredo Pascual, Economic and Commercial Counsellor at the Economic and Commercial Office of the Embassy of Spain in China, who shared a few words on the role of gastronomy in bringing Spain and China closer. He was accompanied by Mr. Rubén Martínez Gómez, Head of the Agri-food Department, together with Ms. Zhang Tingyu and Ms. Victoria Iracheta.
The dinner also marked a milestone for the challenge. Selected participants were recognised on site and received Spanish gastronomy gift baskets, bringing a small piece of the experience home with them.
From Beijing to the next cities, the initiative continues to move forward. The challenge remains open, with more stories and participants to come.
