EU Beef in Singapore: A Michelin-Starred Beef Tasting Event

EU Beef in Singapore campaign (Time for EU Beef) kicked off on April 22nd. We had the opportunity to organise a B2B networking and tasting event at UNA at The Alkaff Mansion, on behalf of PROVACUNO, and with the support of the Oficina Económica y Comercial de España en Singapur, in the framework of the EU funded campaign “Time for EU Beef”.

We learnt from Spanish Michelin-starred chefs Iván Cerdeño from Restaurante Iván Cerdeño-Cigarral del Ángel, and Javi Estévez from La Tasquería. They offered a tasting menu that highlighted the unique characteristics of Spanish beef, paired with a selection of Spanish wines.

We also heard from Mercedes Alonso Frayle, Ambassador of Spain to Singapore; Olga Baniandrés Rodríguez, Counsellor of the Spanish Ministry of Agriculture, Fisheries and Food; and José Ramón Godoy, Director of Internationalisation at PROVACUNO.

This event kicks off Provacuno’s three-year promotional campaign in Singapore, aiming to increase the awareness and sales of European beef in this market. This event brought together local meat companies and Spanish exporters to discuss potential business opportunities.