EU Olives Pop-Up Brings Mediterranean Flavour to Guangzhou
EU Olives brought a taste of the Mediterranean to everyday life in Guangzhou. We set up an eye-catching pop-up in a busy shopping mall, inviting people to stop, taste and discover the versatility of European olives for this amazing campaign by Interaceituna (co-funded by the EU). Live cooking and tastings flipped a routine mall visit into a something special. But it didn’t stop there. Supermarkets joined in with special promotions, giving shoppers new reasons to take olives home, while local restaurants added creative olive-based dishes to their menus: surprising diners with flavours they didn’t expect.
Before anyone knew it, olives were everywhere, lurking in salads, squatting on pizza and moonlighting as a snack, while everyone happily enjoyed every bite.
EU Olives brought a taste of the Mediterranean to everyday life in Guangzhou. We set up an eye-catching pop-up in a busy shopping mall, inviting people to stop, taste and discover the versatility of European olives for this amazing campaign by Interaceituna (co-funded by the EU). Live cooking and tastings flipped a routine mall visit into a something special. But it didn’t stop there. Supermarkets joined in with special promotions, giving shoppers new reasons to take olives home, while local restaurants added creative olive-based dishes to their menus: surprising diners with flavours they didn’t expect.
Before anyone knew it, olives were everywhere, lurking in salads, squatting on pizza and moonlighting as a snack, while everyone happily enjoyed every bite.