A new start from Vietnam!
EU Pork Extraordinary, led by Interporc and co-funded by the EU, is a multi-market promotional campaign running from 2026 to 2028. It aims to promote the quality, safety and versatility of European pork through activities across Vietnam, South Korea and the Philippines.
From 24 to 26 March, we brought our 72 sq.m. booth to Food & Hospitality Vietnam as the campaign’s first official stop. Over the three-day event, the booth combined live cooking, premium product displays and on-site tastings.
Two professional chefs prepared a curated menu using premium cuts such as secreto, presa, belly and ribs. Traditional dishes, modern twists, and plenty of ways to show the versatility of EU pork.
Another highlight was the live carving of a cured bone-in Serrano ham from Spain. It quickly drew attention on the floor. Visitors could watch a master carver work through the whole leg slice by slice, then try it for themselves.
The booth attracted a strong flow of targeted industry visitors keen to learn more about European pork. A big thank you to Pablo Recio Gracia, Jose Tena, Quyen Nguyen, Han Ngo, Thao Tran, Alba Patiño Díaz, and Miguel Monedero Maldonado for holding it all together on the ground.
First step, done. More markets and more events to come. We’ll keep you posted.
