Last week, the Wuhan Optics Valley Marathon brought together thousands of runners on a route through the city’s key tech corridors. European Olives, organized by Interaceituna and co-funded by the EU, joined the event as a partner, connecting Mediterranean flavours with the marathon spirit.
During the event, we set up booths at the pre-race expo and the half-marathon finish line.
For the pre-race expo, our booth offered samples of classic European olives and olive snacks. Interactive games also drew steady participation, giving visitors a chance to learn about the cultivation history of European Olives through games. Participants received olive-themed gift packs containing custom logo headbands and sports towels.
On race day, the booth at the finish line featured Mediterranean-inspired dishes like olive skewers and tapas. Our creative cheer slogan “Dare (Olive homophone in Chinese) to strive, never stop” added energy for runners along the route.
Jake Xu, Nini Zhang and Gloria Nie brought the campaign to the marathon community, connecting European Olives with runners through sampling and interactive experiences. The event provided a platform to engage with China’s active lifestyle audience.
