From 13 June to 10 July, the European Olives campaign ran a promotion with Epermarket and its affiliated platform EperSouth, also known as Nogogo By Epermarket. The campaign is led by Interaceituna and co-funded by the European Union.
Across the platforms’ websites, apps and WeChat mini-programmes, consumers could explore a dedicated page featuring a wide range of European olives. Banners on the homepage and checkout page helped shoppers find the products at different points in their visit.
The promotion also gave consumers ideas for using olives at home. EperKitchen introduced eight prepared dishes, including salads, snack platters and pizzas, presenting olives as an easy addition to everyday meals.
Four posts on Epermarket’s WeChat and Weibo accounts directed more consumers to the promotion, supported by WeChat group messages and SMS outreach. Campaign-branded wrapping paper then carried the message into home deliveries.
The promotion generated more than 1.37 million impressions nationwide, connecting product discovery, meal inspiration and purchase within the same online shopping experience.
