After the Wuhan Optics Valley Half Marathon, we travelled to Shenzhen to make European Olives an official sponsor of the Shenzhen Marathon.
Organised by Interaceituna and co funded by the EU, the campaign continued its engagement with China’s running community, who appreciate a nutritious, natural and delicious snack.
We hosted booths at the Shenzhen Sports Center during the pre-race expo where visitors were invited to sample classic olives and olive-based snacks. There were also a bunch of fun activities to learn about the nutritional benefits and culinary uses of olives. Visitors left with branded gift packs to hit the track in full-on olive style.
During the marathon day, there were European olive ads along the marathon route and at the finish area near the Bao’an waterfront. We offered runners fresh European olives as a natural and delicious way to replenish energy after completing the +42 km course. Many participants paused to enjoy the tasting experience, take photos and share their impressions, a well-deserved moment of comfort at the finish line.
Thanks to Jake Xu, Erin Wang and Nini Zhang, who coordinated the activity and helped connect European Olives with Shenzhen’s sporty audience.
