Keynote speech at EU High-Level Mission to China

We had a great moment this past Sunday in Shanghai!

Our Managing Director, Pablo Recio Gracia, shared his insights on Communicating in China on agri-food Products at a seminar in the framework of the EU High-Level Mission to China led by European Commissioner for Agriculture, Mr. Janusz Wojciechowski.

The event, chaired by Diego Canga Fano, brought together about 80 leaders from various agri-food sectors, discussing how we can highlight the quality and standards of European products to a growing audience.

We really enjoyed the opportunity to get together with leading EU agri-food policy makers and representatives from key agri-food industries deeply involved in EU-China trade.