The #SpainFoodNation Summit, a joint initiative by ICEX (Spain Trade and Investment) and MAPA (Ministry of Agriculture, Fisheries and Foodstuffs of Spain) took place in Beijing downtown last September. For this second year, EIBENS reunited the Advisory Councils and moderated the final discussion.
Spain has a renowned gastronomy heritage that is central to its culture. Chinese consumers appreciate it, but this project aims to improve that perception into a successful and actionable strategy.
China is a challenging, thrilling market that is evolving very fast, so companies, associations and other institutions must work together to assure this valuable image.
Food and wine council members were comprised of leading and well-respected experts who have been working closely with Spanish gastronomy and food for a long time. On this special day, they had the chance to share with the food and beverage industry some powerful guidelines and recommendations to be considered for action in the upcoming future.
