Olives, Spain's Superfood
Our work
EIBENS leads the promotion of Spanish table olives in China with the campaign "Olives, Spain's Superfood"
- EIBENS is implementing a long-term O2O campaign to promote the consumption of Spanish table olives in China, launched in June 2021 and with extension until 2026. The campaign is built upon insights from a 2020 market study and combines digital and on-site promotional actions to steadily increase Spanish olive exports in volume, average value, and added value. Aimed at both consumers and industry professionals nationwide, the campaign highlights four major uses of Spanish olives: as natural and flavourful snacks, nutritious salad ingredients, delicious pizza toppings, and creative elements in Chinese or fusion cuisine. The campaign also contributes to strengthening Spain’s image as a source of premium agri-food products under the "Spain Food Nation" initiative.
Key objectives:
Key facts:
- Increase awareness and consumption of Spanish table olives among Chinese consumers and industry professionals.
- Reinforce the association between olives and Spain, supporting the country's food brand image.
- Promote diverse forms of consumption adapted to local tastes and cuisines.
- Collect insights to refine product formats and marketing strategies.
- Support value-added growth and supply chain expansion for Spanish olives in China.
- PR deliverables: press releases, clippings, newsletters, KOL collaborations, press kits
- Official campaign presence on WeChat, Weibo, Douyin and website
- Online ads on platforms including Weibo, Douyin, WeChat, Xiachufang, Douguo, Keep, and Dongqiudi
- HoReCa promotions with restaurants and bars, masterclasses at culinary academies, cooking competitions for chefs, KOCs, and consumers, pizza training sessions, cooking trainings for professionals and enthusiasts, Spanish Olives Exhibition and Flavour Extravaganzam and Retail and e-tail promotional actions
Our highlights
The Michelin Starred Chef Tour in Shanghai
Inauguration for Restaurants Promotion in Chengdu
Spanish Olives Pizza Competition and Information Exhibition
Masterclass in Hangzhou
