“It’s Time for European Beef” is a three-year promotional campaign (2024–2026) led by Provacuno and financed by the European Union to promote European beef in Singapore, Japan, and the Philippines.
EIBENS is responsible for the representation of the campaign in Singapore and for the local implementation of the campaign activities, delivering a range of promotional events targeting both professionals and consumers as well as developing content for the campaign’s social media and other channels.
Key objectives:
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The objective of the campaign is to increase visibility and demand for European beef from Spain in Singapore, communicate its core characteristics such as quality, sustainability, and traceability, among others, and strengthen long-term engagement with food industry professionals and consumers in the market.
Key activities in Singapore:
- The campaign combines digital and media content creation, PR and organization of activities to engage both consumers and industry professionals in Singapore.
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Participation in Food & Hospitality Asia (Singapore) exhibitions
- Showroom events for professionals and the meat industry
- Factory and retail visits
- Study trips to Spain for Singapore importers and media
- Public relations, media and social media company
What we have been working on:
