This autumn we are accompanying not one or two, but THREE different delegations of Asian pork importers to Europe within the “EU Pork, the Smart Choice” Campaign, organised by Interporc and FILPORC with aid from the EU.
After the success of the Chinese buyers delegation in mid-September, we received a group of 10 professional pork importers from the Philippines in early October. From September 30th to October 4th, we toured Spain and Portugal, visiting Madrid, Vigo, Zaragoza, Lleida, Girona, Barcelona and Lisbon.
It was definitely an intense week in terms of travelling but it was worth it for the importers to visit 6 different pork plants and meet with even more exporters during a B2B session held in Portugal. Not everything was business though! Importers also had the chance to do a bit of tourism in Madrid, Barcelona and Lisbon, enjoying food and culture first-hand, building closer connections with the EU and its delicious products.
Keep tuned to see an update and some pictures of the upcoming delegation of Vietnamese importers in the next weeks!
