We just wrapped up the last study trip of the year! From October 21st to 25th we welcomed a delegation of 10 Vietnamese pork importers as part of the “EU Pork, the Smart Choice” promotional campaign, by INTERPORC and FILPORC financed with aid from the EU.
Part of our team in Vietnam traveled with the delegation and accompanied them on this tour of Spain and Portugal, visiting Madrid, Murcia, Girona, Evora and Lisbon. We visited 6 pork producing plants covering different product lines such as fresh pork, processed products and cured ham, showcasing the best of what Spain and Portugal have to offer in the pork industry.
Not everything is about work though! The delegation had time to explore the cities, their culture, and most importantly, their great food! Enjoying the food first hand and understanding how the different products are consumed in the countries of origin is the best way to promote them later on around the world.
This season of delegations to Europe might be over, but we will be kickstarting new projects soon, keep tuned for new and exciting activities across the different Asian markets!
