Last week we finished our second year participating in WOFEX 2024 in Manila as part of the “EU Pork, the Smart choice” Campaign organised by Interporc and Filporc with aid from the EU.
WOFEX is the biggest food tradeshow in the Philippines, and it showed, this 2024 edition felt even busier than last years’! During the four days of the fair, we saw many familiar faces, and also a lot of new ones. We reconnected with Filipino meat importers that we know from previous years activities, some of whom will be coming to Europe to visit Spanish and Portuguese pork producing plants next month in the upcoming Study Trip activity; and also met a lot of new importers who are just starting in the market.
It was exciting to see the interest in imported meat and learn more about the current consumption trends. With Spain as the main pork exporter in the Philippines and Portugal getting closer to market access, all key players were happy to see the large presence of European exporters in the show.
The best way to learn about good quality food products is by tasting them! So we organised daily tasting sessions for 4 different pork cuts as well as serrano ham, carved on site by a professional carver, and nobody was left indifferent.
Not only were we connecting with the industry at WOFEX 2024, but we also took the opportunity and visit a large number of stores to see the presence of the products in supermarkets and wet markets alike, which allowed us to have a better understanding of the sector and promote the products in a more efficient manner.
Keep tuned to learn more about our upcoming activities across Asia!
