Time for EU Beef
Our work
Spanish beef takes the spotlight in Singapore with the EU campaign “Time for EU Beef”, locally implemented by EIBENS as a subcontractor.
Since March 2024, EIBENS has been working with PROVACUNO, the Spanish Beef Interprofessional Organisation to bring the EU-funded campaign “Time for EU Beef” to life in Singapore. The programme, which also spans Japan and the Philippines, runs until March 2026 and focuses on enhancing the image, demand and recognition of European beef in these key Asian markets.
Our Singapore-based team is responsible for executing all local activities, engaging both professionals and consumers to build stronger awareness of Spanish beef’s high quality, sustainable production methods, and traceability.
Key objectives:
- To boost the visibility and consumption of premium EU beef in Singapore by engaging local professionals and consumers through tailored promotional and educational actions.
Key facts:
- Tradeshows participation at Food & Hotel trade shows in Singapore
- 12 promotional activities including KOL workshops, masterclasses, a study trip to Spain, POS visits, PR actions, and exclusive events for professionals and consumers in Singapore
- Exclusive KOL events and chef-led masterclasses in partnership with leading cooking schools
- Monthly PR and social media actions: press releases, post-event coverage, influencer engagement and media monitoring
- Market research and point-of-sale visits to specialty meat retailers across Singapore
Our relevant work: