Foods and Wines from Spain

Our work

Running the Foods and Wine from Spain brand in Chinese social media and with a localised website

We worked on the localisation of the global FWS website (www.foodswinesfromspain.com) for the Chinese market, as well as the creation and content push for the official FWS WeChat and Weibo accounts. The campaign runs from 2021 through 2026.

Key objectives:

Merging existing social media accounts and coordinate the omnichannel content
Increase public awareness, interest and intent to buy among professionals and consumers in the food and wine sector in China (importers, distributors, media, cooking schools, etc.) by providing quality content with product information, gastronomic features, recipes; an exploration of the Spanish culture through its foods and drinks.